The TikTok app is where you can unleash the creative side of your brand. A totally immersive, non-judgmental world where there’s an audience for every voice. No matter how big or small your business is. And no matter what you make or sell, we think your brand deserves to be discovered here.
“THE TIKTOK APP ALLOWS USERS TO CREATE SHORT VIDEOS WITH MUSIC, FROM 3 TO 60 SECONDS”.
“TikTok is becoming the leading service of its kind in Asia. Indeed, the application is considered the fastest growing in all countries. It is the clip-sharing app that gathers the largest community. In June 2018, TikTok reached 150 million daily active users (for five hundred million monthly active users). In the first quarter of 2018, it was the number one mobile app by downloads (45.8 million according to estimates).”
“November 9, 2017. Byte Dance acquires rival Chinese video platform Musical.ly for nearly $1 billion. Thus, On August 2, 2018, the company merges the two applications, while keeping the name TikTok. This merger, including the name TikTok and advertising campaigns on YouTube and Snapchat, are criticized by French-speaking users. However, the former French-speaking community of Musical.ly is quickly adopting the new platform.”
“In February 2019, TikTok is fined a record $5.7 million in the United States by the Federal Trade Commission (FTC). However, the platform is found guilty of illegally collecting and leaving public data from children under 13. This penalty has prompted the UK’s Information Commissioner’s Office (ICO) to open an investigation into the protection of children on the platform.
A LOBBYING CASE
“During 2019, following its regulatory worries and controversies over its ties to the Chinese state. TikTok hires staff to lobby in the United States and Europe. In this second market. The action is seen as proactive. The company has not had any significant problems, and in fact is one of the few Chinese internet platforms to be active in lobbying on the continent. This also represents a change in China’s lobbying strategy, according to an expert on lobbying the European Union. Through both private companies and the government, and an increased use of Western methods, “continues the same source.
“At the end of 2019, the application has more than a billion users. 3rd most downloaded application in the world on smartphone. Especially among teenagers, and is the only social network as popular in the East as in the West. In January 2020, the application reaches eight hundred million active users per month. A figure that approaches one billion by the end of April 2020. The periods of confinement observed during the Covid-19 pandemic, in early 2020 in almost all countries of the world are seen as favoring this jump. TikTok would thus match Instagram, which had reached one billion monthly active users according to its latest figures in June 2018.”