WHAT IS THE PERFECT FACEBOOK AD?
A perfect Facebook ad reaches the exact target group, is not wasteful, costs almost nothing and brings in many new customers. Sounds impossible? But it’s not. At least not if you invest the time necessary to make your ad really stand out. In addition to careful preparation, this also includes taking care of the ad.
WHAT IS THE PERFECT FACEBOOK AD?
A perfect Facebook ad reaches the exact target group, is not wasteful, costs almost nothing and brings in many new customers. Sounds impossible? But it’s not. At least not if you invest the time necessary to make your ad really stand out. In addition to careful preparation, this also includes taking care of the ad.
EVERY FACEBOOK AD IS NEW
There is no one secret recipe that guarantees the success of every ad. If there were, we would simply see great ads on Facebook Morocco. But we’re still a long way from that. Fortunately, there are a number of things that will get you ahead if you pay attention. Namely: a clear title, a good image to attract attention or a tempting offer. With these tools, you can create ads that have what it takes to really succeed. Fine tuning depends on the right feel, experience and a little willingness to experiment.
EVERY FACEBOOK AD IS NEW
There is no one secret recipe that guarantees the success of every ad. If there were, we would simply see great ads on Facebook Morocco. But we’re still a long way from that. Fortunately, there are a number of things that will get you ahead if you pay attention. Namely: a clear title, a good image to attract attention or a tempting offer. With these tools, you can create ads that have what it takes to really succeed. Fine tuning depends on the right feel, experience and a little willingness to experiment.
TIME AND MONEY
A Facebook Morocco ad can be very expensive, but it doesn’t have to be. This became very clear in the conference: you decide whether you want to invest mainly time or mainly money. Both are necessary, but how much you spend is your decision. You can either invest a lot of time to optimize an ad and thus reach a large number of people in your target group for the least amount of money. Or the ad doesn’t scale as well and you accept that you have to invest more budget because you have waste.
FACEBOOK ONLY WORKS AS WELL AS THE USER
Of course, Facebook makes money from the companies that place ads. But Facebook doesn’t intentionally manipulate your ads to force you to spend more money than you expect. Instead, Facebook implements your information very accurately and thus helps you save money – if you specify exactly what you want. If it doesn’t work somewhere, it’s more of a communication problem, because you haven’t been able to clearly tell Facebook (yet) exactly what you want. The ad manager is like a very complex machine on which you can make many adjustments. If you don’t make the optimal decision somewhere, it will work. But the result is not as good as it could be.
Therefore, it is worth investing some time in familiarization and studying the operation of the various parts of this machine.
KNOW YOUR GOAL FOR CREATING PERFECT FACEBOOK ADS ?
And as accurately as possible. Because as soon as you step in front of the campaign goal in the ad manager, you’re spoiled for choice: Do you want traffic or conversions? This is where the mechanics of the machine come into play. If you really want conversions, but specify traffic as your campaign goal, Facebook will select users from your target group that you define later who respond best to traffic ads. Users who are most likely to follow the conversion ad will see your ad much less often. As a result, your ad does not meet your expectations.
OFFER HIGH QUALITY CONTENT AND FULFILL YOUR AD PROMISE
As with all offers, the same is true for Facebook: to get users to respond, you need to offer them what they want. But it’s not enough to make the ad great. For example, if you run a store and advertise a certain product on Facebook, the ad may not lead to the store’s homepage. People clicked on it because they were interested in that particular item – so direct them to that item too! Otherwise, they would have left your store faster than you would like.
KEEP A LONG STORY SHORT
You should dispense with long explanations for two reasons: on the one hand, you only have a short period of time in which the user pays attention to you and your ad. On the other hand, no long text is displayed in the mobile view. So keep it short and present the points concisely right away. Creating good copy isn’t easy, but with practice, it’s not rocket science either.
Questions also work well here. Because questions show that you’re interested in the users’ opinions. Also, questions always make us think and we are already busy with an ad.